The rise of video streaming services has fundamentally reshaped the world of entertainment. Users are increasingly selecting the convenience of accessing movies, shows and games on demand, rather than traditional cable viewing. This trend suggests that digital providers will continue to dominate the direction of how we enjoy entertainment for years

Looking ahead, the streaming environment appears poised for substantial change. We expect a rise in interactive experiences, potentially featuring live events, augmented reality, and more user agency. Payment models are likely to fragment, with combinations and tiered fees becoming relatively widespread. Furthermore, the arrival of new platforms, s